Leading drainage and plumbing manufacturer Wavin has announced the appointment of Maxine Cornelius as its new Commercial Director for the UK and Ireland as it continues to bolster its senior team.

Wavin has appointed Maxine Cornelius to lead its UK and Ireland sales operations, with a clear brief to strengthen support for merchants and installers. Overseeing the full Building & Infrastructure range, she will focus on delivering cohesive customer engagement and a commercial strategy designed to help the trade grow sustainably.

Alongside her UK responsibilities, a key area of focus for Cornelius will be developing the Wavin Ireland business, working closely with the Wavin Ireland sales team, led by Declan Conlon, Sales Director, Wavin Ireland.

Maxine Cornelius joins from City Plumbing, one of the UK’s largest builders’ merchants, bringing extensive merchant-side expertise. During her time as managing director for sales in the business, she played a pivotal role in driving growth and commercial performance.

Commenting on the appointment, Maxine Cornelius said: “I’m thrilled to be joining Wavin, an organisation whose purpose and values closely align with my own. I’m particularly excited to work with our merchant partners in the UK and Ireland, continuing to build upon the strong relationships the team has built over the years. I look forward to working with the sales team to deepen these collaborations, drive growth, and deliver even greater value with our partners.”