Expert Electrical




Expert Electrical

Expert Electrical is Ireland’s largest electrical retailer with a network of 67 stores. Expert Stores are locally owned and run, and through the Expert Ireland Group, they can offer customers the best products from the leading brands. Expert Electrical is also part of Expert International, the most significant world network of consumer electrical stores with more than 4,000 locations in 22 countries.

In 2019, Expert brought its extensive expertise and buying power to the residential development and real estate management market with the launch of the Expert Electrical Commercial Division, which has established a strong foothold, working with clients that include Glenveagh, Elliott Group, Dwyer Nolan and many more.

Expert’s success can be attributed to its unique skills, buying power and the service levels it provides to customers.

Tony Pender, Business to Business Director, Expert Ireland, has over 25 years of experience in the business. He comments, “From the outset, we listened very carefully to what customers were saying about their service requirements, and we responded by ensuring each customer has a bespoke service to meet their electrical goods needs.”

Expert Commercial service offering

Expert Electrical can provide all household appliances, from washing machines, dryers, dishwashers, fridge freezers, ovens, hubs, and microwaves to audio-visual equipment. It carries all leading brands, including, but not limited to, Siemens, Neff, Smeg, Whirlpool, Miele, AEG, Electrolux, Nordmende and De Dietrich.

Expert has access to 100,000 sq feet of warehousing space and a nationwide distribution fleet through its warehouse and logistics partner, Caulfield Distribution.

Appliances packs can be tailored to suit every project, from value-driven to design line with the latest energy-efficient models, with a tailor-made delivery service with a planned installation programme – in other words, a second-to-none complete service.

  • “The success of the partnership between Glenveagh Homes and Expert Commercial is directly related to Expert’s Business to Business Director Tony Pender; his hands-on, personal approach, together with his attention to detail, is second to none” – Shane O Neill, Head of Purchasing, Glenveagh

Expert sustainability

Expert’s installation team will install, test and commission all appliances before removing all packaging to be recycled, reused, or disposed of sustainably. If requested, certification can be provided for customers.

Expert Commercial provides the following services to clients:

  • Large stock
  • Pre-site visits
  • Full installation, service integrated and free-standing
  • Full package removal and certified recycling programme
  • Tailor-made kitchen packs.
  • Warranties & guarantee certificate on completion of project
  • Full after-sales service department.

Expert Electrical process

However complex a project is, Expert planners will discuss requirements and agree on a logistical plan. This ensures customers get the exact brands they order – delivered, installed, and commissioned where and when needed.

Expert Electrical
Tony Pender, Business to Business Director, Expert Electrical.

Tony Pender comments, “Our team can assist with specifications, preliminary budget costing, technical information, tender pricing and, of course, appliance selection.

“We offer unbiased advice in selecting the correct products for your project. Because of our scale, we have massive buying power, ensuring customers get the appliances they want at the most competitive prices. There is no one else in the industry that can offer this turnkey service – starting at the very beginning all the way to the end.”

  • “Expert provided a thorough and professional service, which included engaging directly with the client to confirm all technical and data information required” – Hugh Grimes, Project Manager, Elliott Group.

Smart Homes

Expert Electrical also has a strategic partnership with automation specialist The Smarter Home. This means it can offer the latest smart technologies for apartment blocks, including but not limited to access security, lighting control, and smart blinds/curtains.

The comprehensive Expert Electrical Commercial Division service includes:

– Connection of new appliances to existing pipework and/or electric supply.

– Fitting and levelling of the appliance

– Integrated appliances & plinths where relevant

– Disposal and recycling of packaging with completion cert

– Full warranty with after-sales service pack.

Call an Expert

Expert Electrical not only has thousands of electrical goods in stock, but its highly trained trade team works directly with clients to ensure that they get the correct products at the right price for their needs – no matter what size of development.

From property managers considering an update of apartment goods to contractors requiring large orders fulfilled, Expert has the expertise and capacity to deliver.


Tony Pender concludes by stating, “We value relationships. Our customers choose us because they feel comfortable and trust us. We listen to what they say, work to address their pain points and identify the right products and service offerings. This helps them accomplish their goals. I feel this has been a key part of our success.”

Call Expert today at 0872079194 or email

Expert Electrical
Construction News, Latest, Products & Services